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$CROX Summary -Owner ofCrocs andHEYDUDE (acquired inApr/22for$2.3bn),casual footwear brand .Brand isknown forcomfort andstyle .Present inover 85 countries through wholesale anddirect -to-consumer channels .Revenue is roughly 60%Americas, 20%Asia Pacific and20%EMEA .3/4ofthesales
-Owner ofCrocs andHEYDUDE (acquired inApr/22for$2.3bn),casual
footwear brand .Brand isknown forcomfort andstyle .Present inover 85
countries through wholesale anddirect -to-consumer channels .Revenue is
roughly 60%Americas, 20%Asia Pacific and20%EMEA .3/4ofthesales
comes from theoriginal shoe (called clog shoe) .
-2022 revenues exceeded $3bn,making itoneoftheworld's 10largest
non-athletic footwear brands .Sells +100mmpairofshoes ayear.
-Founded in2002 with theintent ofcreating comfortable, safe shoes tobe
worn inboats byseamen .
-The stock iscurrently heavily shorted (~12%SIasofApril/ 23),even
though ithasshown eight consecutive quarters ofrevenue growth .
0%5%10%15%20%25%30%35%40%
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
Revenue EBITDA MgHEYDUDE Acquisition
-Former competing brand, 100%acquired inApr/22for$2.3bnindebt,
naturally increasing leverage .2Q22already accounts for~200mminextra
-ForFY22,HEYDUDE beat expectations bygenerating $1bninrevenue
(vs$700mmexpected) .Currently ~30%oftotal revenue .
-Company expects leverage togobelow 2bymid-2023 .Ithashaulted
stock buybacks until itachieves it,which issomething itdidregularly .Our
models shows thatsuch target isreasonable .
-The acquistion was initially taken bythemarket asvery negative, which
sent thestock prices plummeting .However, recent positive results have
reflected inprices recovering .851892495582.7042.582
1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22
Net debt Leverage-TheCrocs brand isenjoying aremarkable rennaiscence asmore andmore
young people feeldrawn towards it.
https ://www .channelnewsasia .com/singapore/crocs -ugly-chic-footwear -
comeback -popular -singapore -3133346
https ://www .dailymail .co.uk/femail/fashion/article -11514625 /The-rise-
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