Helen of Troy Drybar Acquisition December 2019 Investor Overview

Helen of Troy Limited announces the acquisition of Drybar Products, a fast-growing prestige hair care brand with double-digit growth and award-winning products. The acquisition strengthens Helen of Troy's portfolio by adding a unique prestige brand with scaled distribution across tools, liquids, and salon services through retailers like ULTA, Sephora, and Nordstrom. The transaction leverages Helen of Troy's shared services infrastructure while Drybar Holdings continues managing salon expansion.