HUGO BOSS Investor Presentation — August 2017

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Metzingen –August 2, 2017Second Quarter Results 2017

Head ofInvestor RelationsHUGO BOSS ©HUGO BOSS records sales increase in the second quarter

Q2 2017 Q2 2016■ Brand repositioning reaches important milestones

■ Comp store sales performance inown retail turns positive

■ Robust growth inkeymarkets UKandChina

3 August 2, 2017 HUGO BOSS Second Quarter Results 2017HUGO BOSS ©Timing effects in wholesale mask underlying improvements in Europe

Q2 2017 Q2 2016■ Different timing ofwholesale orders anddeliveries

■ 11%currency -adjusted sales growth intheUK

■ Heterogeneous trends inother core markets

4 August 2, 2017 HUGO BOSS Second Quarter Results 2017HUGO BOSS ©Business in the Americas returns to growth in the second quarter

Q2 2017 Q2 2016■ Sales intheU.S.up2%

■ Retail comp store sales stable

■ Growth inU.S.wholesale supported byweak comparative

5 August 2, 2017 HUGO BOSS Second Quarter Results 2017HUGO BOSS ©Improving trends in other Asian markets add to strength in China

Q2 2017 Q2 2016■ Ongoing strength inMainland China

■ Hong Kong andMacau stabilize

■ Momentum inJapan andAustralia improves

6 August 2, 2017 HUGO BOSS Second Quarter Results 2017HUGO BOSS ©Like-for-like sales performance in own retail turns positive

Q2 2017 Q2 2016■ Own retail sales up3%onacomp store basis

■ Conversion rates and volumes increase

■ Online business returns to growth

7 August 2, 2017 HUGO BOSS Second Quarter Results 2017HUGO BOSS ©Timing effects impact wholesale business in the second quarter

Q2 2017 Q2 2016■ Shift intiming oforders anddeliveries inEurope

■ Underlying demand intheAmericas continues tobeweak

■ Wholesale sales intheU.S.willdecline insecond halfyear

8 August 2, 2017 HUGO BOSS Second Quarter Results 2017HUGO BOSS ©Fragrances drive double -digit growth in license business

9 August 2, 2017 HUGO BOSS Second Quarter Results 2017HUGO BOSS ©Sales up at BOSS and HUGO

Q2 2017* Q2 2016*+2 %

Q2 2017* Q2 2016*■ Athleisure drives BOSS sales

■ Growth atHUGO impacted by

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