HUGO BOSS Investor Presentation — August 2018

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Christian Stöhr, Head ofInvestor RelationsSecond Quarter Results 2018

Metzingen –August 2, 2018

Yves Müller, Chief Financial OfficerSecond Quarter Results 2018

Metzingen –August 2, 2018

HUGO BOSS ©Group sales

4 August 2, 2018 HUGO BOSS Second Quarter Results 2018HUGO BOSS records robust sales growth in the second quarter

HUGO BOSS ©Retail sales

5 August 2, 2018 HUGO BOSS Second Quarter Results 2018357 7

2018Comp store sales growth

+5%Strong momentum in own retail continues

+5% fx-adjustedHUGO BOSS ©

August 2, 2018 HUGO BOSS Second Quarter Results 2018 6Online business continues to grow at a strong double -digit rateHUGO BOSS © August 2, 2018 HUGO BOSS Second Quarter Results 2018 7New BOSS store concept improves in -store experience

Munich, GermanyHUGO BOSS © August 2, 2018 HUGO BOSS Second Quarter Results 2018 8First HUGO store with new store concept opened

Amsterdam, NetherlandsHUGO BOSS ©Wholesale sales

Q2 2018 Q2 2017+7%■ Double -digit sales increases in Europe supported by strong

replenishment business and delivery shifts

■ Mid-single digit sales declines in the Americas reflect challenging

■ Online marketplaces continue tooutperform physical retailing

9 August 2, 2018 HUGO BOSS Second Quarter Results 2018Wholesale revenues supported by strong replenishment business and delivery shifts

+10% fx-adjustedHUGO BOSS ©License sales

10 August 2, 2018 HUGO BOSS Second Quarter Results 2018License business negatively impacted by timing effects

Q2 2018* Q2 2017*(6)%545568

Q2 2018* Q2 2017*+4%■ Collection upgrade drives growth

atboth BOSS Casualwear and

■ Strategic distribution changes

continue to impact HUGO sales

■ Menswear sales up 7%;

womenswear sales down 2%

due to reduction of retail selling

.11 August 2, 2018 HUGO BOSS Second Quarter Results 2018BOSS and HUGO benefit from trend towards casualization

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