HUGO BOSS Investor Presentation — March 2017

Document content

2 March 9, 2017 HUGO BOSS Analysts' Conference 2017

Mark Langer Chief Executive Officer

Ingo Wilts Chief Brand Officer

Bernd Hake Chief Sales OfficerAnalystsʼ

Metzingen –March 9, 2017HUGO BOSS ©

3 March 9, 2017 HUGO BOSS Analysts' Conference 2017

Chief Executive OfficerHUGO BOSS ©

4 March 9, 2017 HUGO BOSS Analysts' Conference 2017 42016 –A year of change

5 March 9, 2017 HUGO BOSS Analysts' Conference 2017 5Industry under pressure in 2016

* Source: Bain & Altagamma

2015 2014Luxury apparel market growth*

(FX-adjusted)Overall positive consumption

climate does not support

Apparel is losing share of

High level of promotions HUGO BOSS ©

6 March 9, 2017 HUGO BOSS Analysts' Conference 2017 6

Company -specific challenges clearly identified

Go-to-market approaches

Potential of digital underutilized

Speed of decision -making and

key operational processes

slowed byorganizational inertiaHUGO BOSS ©

7 March 9, 2017 HUGO BOSS Analysts' Conference 2017 7HUGO BOSS responded swiftly to challenges

1Comprehensive cost savings achieved

2Optimization of store network initiated

3Off-price business in the US largely discontinued

4Global prices harmonized further

5Foundation built for future growth in digital

8 March 9, 2017 HUGO BOSS Analysts' Conference 2017 8Strong free cash flow generation despite earnings decline

FY 2016 FY 2015Free cash flow

Preview truncated — download the full document for the complete content.