HUGO BOSS Investor Presentation — March 2018

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Mark Langer, Chief Executive Officer

Yves Müller, Chief Financial OfficerAnalysts ’

Metzingen –March 8, 2018HUGO BOSS ©

Strategic Outlook 2018Financial Performance 2017 andOutlook 2018Review 2017Agenda

Review 2017 –CEO Mark Langer

Financial Performance 2017 andOutlook 2018

Strategic Outlook 2018Agenda

HUGO BOSS achieves its goals in 2017

5HUGO BOSS ©•Sales momentum

improves significantly

strength•Leading market

wholesale•Continued robust sales

business with tourists

GermanyPosition in core markets improves

•Market -leading value

•Digital focus is paying

offGreat Britain United States China

BOSS dresses the drive –For men on their way to greatnessMenswear fashion show in July showcases new creative direction at BOSS

BOSS dresses the drive –For women making bold movesFirst Gallery Collection presentation highlights ambitions ofBOSS Womenswear

HUGO is the platform of self -expressionFlorence fashion show marks thestart ofa new eraforHUGO

9HUGO BOSS ©Fourth -quarter performance represents strongest growth in more than five yearsRetail LFL sales development, in % ( fx-adjusted)Retail sales gain strong momentum over the course of 2017

Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017

User -friendliness and assortment improve significantlyPerformance of online business improves significantly

Financial Performance 2017 andOutlook 2018 –CFO Yves Müller

Strategic Outlook 2018Agenda

12HUGO BOSS ©HUGO BOSS returns to growth in 2017

2,4322,6932,733+1%Group sales

13HUGO BOSS ©Europe Sales*

FY 2016 FY 20171,660 1,681Americas Sales*

FY 2016 FY 2017Asia/Pacific Sales*

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