HUGO BOSS Investor Presentation — November 2017

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Metzingen –November 2, 2017Third Quarter Results 2017

HUGO BOSS ©High profile events and campaigns drive brand awareness

Social media campaign

3 November 2, 2017 HUGO BOSS Third Quarter Results 2017

“Gallery Collection”

BOSS WomenswearBread & Butter

by ZalandoHUGO BOSS ©HUGO BOSS records solid sales increase in the third quarter

Q3 2017 Q3 2016■ Improved sales momentum inown retail

■ Healthy increases inEurope andChina

■ USretail business returns tocomp store sales growth

4 November 2, 2017 HUGO BOSS Third Quarter Results 2017HUGO BOSS ©Sales growth in Europe driven by own retail and wholesale

Q3 2017 Q3 2016■ 9%currency -adjusted sales growth intheUK

■ 5%sales growth inGermany, 4%inBenelux

■ Business inFrance upslightly

November 2, 2017 HUGO BOSS Third Quarter Results 2017HUGO BOSS ©Disparate sales trends in the Americas

Q3 2017 Q3 2016■ Good growth inLatin America and Canada offset by9%

■ USwholesale business down atadouble -digit rate, fullyear

■ Positive trend inU.S.own retail continues

November 2, 2017 HUGO BOSS Third Quarter Results 2017HUGO BOSS ©China remains growth engine in Asia/Pacific

Q3 2017 Q3 2016■ China up5%driven bygood growth inMainland China

■ Double -digitsales growth inJapan duetostrong tourist demand

■ Sales inAustralia flat

November 2, 2017 HUGO BOSS Third Quarter Results 2017HUGO BOSS ©Comp store sales growth in own retail accelerates

Q3 2017 Q3 2016■ Allregions contribute to5%comp store sales increase

■ Directly operated stores outperform outlets onacomp store

■ Online business up 6%

8 November 2, 2017 HUGO BOSS Third Quarter Results 2017HUGO BOSS ©