HUGO BOSS Investor Presentation — September 2017

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BofAML Global Consumer & Retail Conference HUGO BOSS © September 2017 2

BofAML Global Consumer & Retail Conference

LONDON, SEPTEMBER 20, 2017BofAML Global Consumer & Retail Conference HUGO BOSS © September 2017 3

Second Quarter Results 2017BofAML Global Consumer & Retail Conference HUGO BOSS © September 2017 4HUGO BOSS records sales increase in the second quarter

Q2 2017 Q2 2016■ Brand repositioning reaches important milestones

■ Comp store sales performance inown retail turns positive

■ Robust growth inkeymarkets UKandChinaBofAML Global Consumer & Retail Conference HUGO BOSS © September 2017 5HUGO BOSS Europe Sales*

Q2 2016 Q2 2017HUGO BOSS Americas Sales*

Q2 2017 Q2 2016HUGO BOSS APAC Sales*

■ Sales up2%intheUS ■ Different timing ofwholesale

orders anddeliveries■ Double -digit comp store sales

increase inMainland China

*in EUR millionThe Americas and Asia/Pacific drive Group sales growthBofAML Global Consumer & Retail Conference HUGO BOSS © September 2017 6Retail Sales*

Q2 2016 Q2 2017Wholesale Sales*

Q2 2017 Q2 2016License Sales*

■ Shift intiming oforders and

deliveries inEurope■ Own retail sales up3%ona

comp store basis■ Fragrance business up at

*in EUR millionLike-for-like sales performance in own retail turns positiveBofAML Global Consumer & Retail Conference HUGO BOSS © September 2017 7Sales up at BOSS and HUGO

Q2 2017* Q2 2016*+2 %

Q2 2017* Q2 2016*■ Athleisure drives BOSS sales

■ Growth atHUGO impacted by

timing effects inwholesale

■ Menswear outperforms

*in EUR million .BofAML Global Consumer & Retail Conference HUGO BOSS © September 2017 8Operating profit stable despite higher marketing expenses and investments in digital