Kellogg Company 2016 Margin Expansion Strategy

Kellogg Company presented its 2020 growth strategy at the Barclays Global Consumer Staples Conference, focusing on margin expansion through Project K, zero-based budgeting, and operational improvements. The company outlined plans to increase operating profit margins from 14.4% in 2015 to approximately 18% by 2018 through pricing, productivity, and revenue growth management initiatives.