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conference
Format: PDF conference
Krispy Kreme presented its strategic vision at the ICR Conference on January 9, 2023, highlighting its position as a global sweet treat brand with 1.6 billion fresh doughnuts sold annually across 31 countries. The company outlined its strategy to expand omni-channel availability, increase purchase frequency, improve hub and spoke productivity, and enhance capital efficiency, with 35% of revenue generated off-premises through digital and e-commerce channels.
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