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RUBICON PROJECT Q1 2017 FINANCIAL HIGHLIGHTS MAY 3, 2017
FINANCIAL HIGHLIGHTS
MAY 3, 20172SAFE HARBOR
Forward -Looking Statements
These materials include forward -looking statements concerning or implying growth trends or expectations. Forward -looking stateme nts are not guarantees of future performance; they
reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and u nknown risks, uncertainties and other factors that may
cause our actual results, performance or achievements to be materially different from expectations or results projected or im plied by forward -looking statements. These risks include
our ability to grow and to manage our growth effectively; our ability to develop innovative new technologies and remain a mar ketleader; our ability to attract and retain buyers and
sellers and increase our business with them; our vulnerability to loss of, or reduction in spending by, buyers; our ability t o maintain a supply of advertising inventory from sellers; the
effect on the advertising market and our business from difficult economic conditions; the freedom of buyers and sellers to di rect their spending and inventory to competing sources of
inventory and demand; our ability to use our solution to purchase and sell higher value advertising and to expand the use of oursolution by buyers and sellers utilizing evolving digital
media platforms; our ability to introduce new offerings and bring them to market in a timely manner in response to client dem ands and industry trends, including shifts in digital
advertising growth from display to mobile channels; the increased prevalence of header bidding and its effect on our competitive position; uncertainty of our estimates and
expectations associated with new offerings, including header bidding, private marketplace, mobile, video, Orders , automated guaranteed, and guaranteed audience solutions;
declining fees and take rate, including as a result of implementation of alternative pricing models, and the need to grow through adver tising spend increases rather than fee increases;
our limited operating history and history of losses; our ability to expand into new geographic markets; our ability to adapt effectively to shifts in digital advertising to mobile and video
channels and formats; increased prevalence of ad blocking technologies; the slowing growth rate of online digital desktop advertising; the growing percentage of online and mobile
advertising spend captured by owned and operated sites (such as Facebook and Google); the effects of increased competition in our market and increasing concentration of
Advertising Spend, including mobile spending, in a small number of very large competitors; acts of competitors and other thir d parties that can adversely affect our business; our ability
to differentiate our offerings and compete effectively in a market trending increasingly toward commodification, transparency, and disintermediation; requests from buyers and selle rs
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