Omnicom Acquires Flywheel 2023 Digital Commerce

Omnicom announced its acquisition of Flywheel, the digital commerce business of Ascential plc, on October 30, 2023. Flywheel is a best-in-class platform serving top global brands with cloud-based dataset, commerce tools, and the Flywheel Commerce Cloud for near real-time insights across digital marketplaces including Amazon, Walmart, and Alibaba. The acquisition strategically positions Omnicom to integrate retail media, e-commerce, and precision marketing capabilities with combined product and audience data for enhanced client results.