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Investor Day Lausanne, September 27, 2018 Jacek Olczak Chief Operating Officer
Lausanne, September 27, 2018
Chief Operating Officer2
ADULT CONSUMEROperating Around the Adult Consumer
PMI(a) YTD August, 2018. Excluding China and the U.S. Reflects cigarettes and heated tobacco units
(b) Excluding China and the U.S. Reflects cigarettes and heated tobacco units
Source: PMI Financials or estimates
~7% combustible pricing
International Industry Total
~(2.5)% forecast decline for 2018Superior
Marlboro , L&M, Chesterfield ,
and Philip Morris in global top 10 Market Share Leader(a)
26.8% cigarettes only
28.3% including heated tobacco unitsOur Eye is On the Ball: Robust Cigarette Fundamentals
#1 #4 #7 #10 #12 #15
International Cigarette Market Share (YTD August, 2018)
We Own Six of the World’s T op 15 International Cigarette BrandsOur Strong Cigarette Brand Portfolio
Note: Excluding China and the U.S . Reflects sales volume of PMI cigarettes as a percentage of cigarette industry sales volume
Source: PMI Financials or estimates1.82.12.3
Note: Excluding China and the U.S . Reflects sales volume of PMI cigarettes as a percentage of cigarette industry sales volume
Source: PMI Financials or estimatesSolid Global Cigarette Brand Share of Market
2016 2017 YTD August
2016 2017 YTD August
7(a) Sales volume of PMI cigarettes and HTUs as a percentage of the total industry sales volume for cigarettes and HTUs in the markets where IQOS was available at the end of August 2018
(b) Sales volume of PMI cigarettes as percentage of the total industry sales volume for cigarettes in the markets where IQOS was available at the end of August 2018
Source : PMI Financials or estimatesCigarette SoM Resilient Despite Investment Shift to RRPs
31.2%31.1%31.7%32.5%33.2% PMI SoM (12 mma ) in Markets where IQOS is Available
Cigarettes(b)PMI (CC+ HTU)
Industry CC8Focused Product Launches Yielding Higher Success Rate
2015 2016 2017Number of SKUs
2015 2016 2017Strike Rate (%) & Number of Launches
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