The Coca-Cola Company Investor Presentation — February 2017

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Classified -Confidential

The Coca- Cola Company

4th Quarter and Full Year 2016 Earnings Call

February 9, 2017Agenda

Q&AClassified -Confidential 2016 Highlights

Segmented Market Roles and Disciplined Brand Investments

Over $600 Million in ProductivityStrong Top -Line Growth in the Core Business

Strengthened Our Brands and Portfolio

Introduced More Than 500 New Products into the MarketClassified -Confidential Strengthening Our Bottling System

~50% OF OUR BUSINESS IN MOTION*COMPLETED Q2 2017

*As measured by 2015 system revenueExpected

Close Q2 2017Better System Alignment, Synergies, Improved Customer and Consumer Attention

21stCentury Beverage

Partnership ModelCoca -Cola European

PartnersCoca -Cola Beverages

Africa2-Bottler Strategy for

Mainland ChinaMerger

East and WestNORTH AMERICA EUROPE AFRICA CHINA JAPAN

COMPLETED / 2017 BY YE 2017Operational

ReviewClassified -Confidential *Organic revenue (non -GAAP )

**Comparable currency neutral income before taxes (structurally adjusted) (non -GAAP) 6Fourth Quarter and Full Year 2016 Results

+8%+1% -1%Classified -Confidential 2016 Performance in Key Markets

We continue to push hard where we have momentum, take action where needed, and manage through difficult operating conditions

•Organic Revenue +4%*

•Top-Tier FMCG Growth

•Strong Marketing & Innovation

•New Product Launches•Strong Marketing & Innovation

•New Product Launches

•Improved Performance in