HUGO BOSS Investor Presentation — November 2018

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Christian Stöhr, Head ofInvestor RelationsThird Quarter Results 2018

Metzingen –November 6, 2018

Yves Müller, Chief Financial Officer

Third Quarter Results 2018

Metzingen –November 6, 2018HUGO BOSS ©

1 I OPERATIONAL HIGHLIGHTS

2 I FINANCIAL DEVELOPMENT

3 I OUTLOOKHUGO BOSS © November 6, 2018 HUGO BOSS Third Quarter Results 2018 5HUGO BOSS and Zalando intensify partnership

HUGO BOSS © November 6, 2018 HUGO BOSS Third Quarter Results 2018 6BOSS with strong visibility at New York Fashion Week

November 6, 2018 HUGO BOSS Third Quarter Results 2018 7HUGO store openings in major metropolitan areas continue

PARIS, FRANCEHUGO Store

HUGO BOSS included in the DJSI World for the second consecutive year

November 6, 2018 HUGO BOSS Third Quarter Results 2018

1 I OPERATIONAL HIGHLIGHTS

2 I FINANCIAL DEVELOPMENT

3 I OUTLOOKHUGO BOSS ©Group sales

10 November 6, 2018 HUGO BOSS Third Quarter Results 2018HUGO BOSS records solid top -line performance

HUGO BOSS ©474 462Europe sales

Q3 2017 Q3 2018(3)%■ Sales intheUKup11%onacurrency -adjusted basis

■ Stable sales development in t he Benelux markets

■ Business in Germany ( -13%) and France ( -8%) negatively

impacted by delivery shifts and challenging market conditions

November 6, 2018 HUGO BOSS Third Quarter Results 2018Europe sales decline slightly despite double -digit increase in the UK

(2)% fx-adjustedHUGO BOSS ©Americas sales

Q3 2017 Q3 2018+5%■ U.S. business increases 5% currency -adjusted, reflecting

double -digit sales increases in wholesale

■ U.S. retail records low single -digit comp store sales

improvements, driven by double -digit increase in online