Loading viewer...
investor_presentation
Format: PDF investor_presentation
RUBICON PROJECT Q4 AND FY 2016 FINANCIAL HIGHLIGHTS MARCH 14, 2017
FINANCIAL HIGHLIGHTS
MARCH 14, 20172SAFE HARBOR
Forward -Looking Statements
These materials include forward -looking statements concerning or implying growth trends or expectations. Forward -looking stateme nts are not guarantees of future performance; they
reflect our current views with respect to future events and are based on assumptions and estimates and subject to known and u nknown risks, uncertainties and other factors that may
cause our actual results, performance or achievements to be materially different from expectations or results projected or im plied by forward -looking statements. These risks include
our ability to grow and to manage our growth effectively; our ability to develop innovative new technologies and remain a mar ketleader; our ability to attract and retain buyers and
sellers and increase our business with them; our vulnerability to loss of, or reduction in spending by, buyers; our ability t o maintain a supply of advertising inventory from sellers; the
effect on the advertising market and our business from difficult economic conditions; the freedom of buyers and sellers to di rect their spending and inventory to competing sources of
inventory and demand; our ability to use our solution to purchase and sell higher value advertising and to expand the use of oursolution by buyers and sellers utilizing evolving digital
media platforms; our ability to introduce new offerings and bring them to market in a timely manner in response to client dem ands and industry trends, including shifts in digital
advertising growth from display to mobile channels; our ability to implement solutions to improve the advertising experience of consumers; the increased prevalence of header bidding
and its effect on our competitive position; uncertainty of our estimates and expectations associated with new offerings, incl uding header bidding, private marketplace, mobile, Orders,
automated guaranteed, video, and guaranteed audience solutions; uncertainty about our assumptions of the mix of gross and net reported transactions; declining fees and take rate,
including as a result of implementation of alternative pricing models, and the need to grow through advertising spend increas es rather than fee increases; our limited operating history
and history of losses; our ability to expand into new geographic markets; our ability to adapt effectively to shifts in digit al advertising to mobile and video channels; increased
prevalence of ad blocking technologies; the slowing growth rate of online digital display advertising; the growing percentag e of online and mobile advertising spend captured by
owned and operated sites (such as Facebook and Google); the effects of increased competition in our market and increasing con centration of Advertising Spend, including mobile
spending, in a small number of very large competitors; acts of competitors and other third parties that can adversely affect ourbusiness; our ability to differentiate our offerings,
Preview truncated — download the full document for the complete content.
investor_presentation
12 Pages
investor_presentation
28 Pages
Sunoco