Meta Platforms Investor Presentation — July 2024

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Meta Earnings Presentation

investor.fb.com$12,788 $12,766$15,005$12,710$14,131 $14,956$17,784$15,451$16,593$6,360 $5,707$6,904

$6,269$7,268$7,721$9,159

$8,327$9,135$5,835$5,717$5,968

$5,893$6,435$6,829$7,316

$3,229$3,664$4,137$4,447

Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24Advertising Revenue by User Geography

Our revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography

disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the addresses of our customers.

US & Canada$28,152$27,237$38,329

$28,101$31,498$33,643$38,706

$35,635$13,249 $13,035$15,636

$13,048$14,422 $15,190$18,585

$15,824$16,847$6,452$5,797$7,050

$6,345$7,323$7,777$9,441

$8,483$9,300$5,908$5,782$6,050

$5,960$6,515$6,928$7,512

$3,292$3,739$4,251$4,573

Q2'22 Q3'22 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24Revenue by User Geography

Our revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This allocation differs from our revenue disaggregated by geography

disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the addresses of our customers.

US & Canada$28,645 $28,822$32,165

$27,714$31,999$39,071

$36,455Segment Results

We report our financial results based on two reportable segments: Family of Apps (FoA) and Reality Labs (RL ). FoA includes Facebook, Instagram, Messenger, WhatsApp, and other services. RL includes our virtual, augmented, and mixed reality related

consumer hardware, software, and content.Q2’22 Q3’22 Q4’22 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q2’24

Advertising $ 28,152 $ 27,237 $ 31,254 $ 28,101 $ 31,498 $ 33,643 $ 38,706 $ 35,635 $ 38,329

Other 218 192 184 205 225 293 334 380 389

Revenue 28,370 27,429 31,438 28,306 31,723 33,936 39,040 36,015 38,718

Reality Labs Revenue 452 285 727 339 276 210 1,071 440 353

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